Why is SARAH POLAND showing during Slow Fashion Week?

Here outlines the brand's commitment to sustainability and how we achieve this through our design practice and business model:

SARAH POLAND is an artisanal, natural plant dyed, slow, UK made purpose driven contemporary clothing brand, which celebrates the tension between form and ethics and is uncompromising in its responsibility to the world it draws from.

It’s circular fashion model helps to redefine luxury by integrating natural dyes, zero-waste design, non-toxic, organic and regenerative agriculture into every stage of production. The concept closes the loop by ensuring that all materials used are either biodegradable, recyclable, or compostable, returning safely to the earth at end-of-life without toxic legacy.

FASHION DECLARES! hosts Crafting Fashion Futures, a regenerative fashion futures event in the beautiful 1920’s Conway Hall in King’s Cross on 17th September 2025. It’s a great start to London Fashion Week and I’ll be showcasing a collaboration with Safia Minney - her organic cotton fabric, my design and natural dyed, painted dress. Safia founded People Tree, a pioneering sustainable and Fair Trade fashion label and Fashion Declares.

On Wed 6th Nov 2024, SUSTAINABLE FASHION WEEK hosted an event at Bristol Cathedral called FASHION ON EARTH. Invited to take part, I showcased a natural dyed corduroy bomber jacket in 5 different colours with a few one-off pieces, including a natural dyed painted kilt. Raven Roundwood Timber Frames, created a stunning exhibition stand for my natural dyed, hanging canvas installation backdrop.

In a David and Goliath scenario, I’ve been pressured into changing my natural dyed clothing brand name (before it’s even launched).

We hear about insecure, avaricious big companies working to squeeze out independents, putting pressure on them in some way with their big buck budgets.

Well, they object to my use of the word sonnet in the name SONNET by Sarah Poland.